Popular Interior Design Styles Featuring Beni Ourain Rugs

Beni Ourain rugs, handcrafted by the Berber tribes of Morocco, have become a staple in modern interior design due to their versatile aesthetics and unparalleled craftsmanship. These rugs, known for their soft wool and iconic geometric patterns, seamlessly adapt to various interior styles, making them a favorite among homeowners and designers alike. Here, we explore how these rugs enhance Scandinavian, Minimalist, and Mid-Century Modern styles while offering practical tips for pairing and positioning them in your space.

Scandinavian Style

The Scandinavian design philosophy emphasizes simplicity, functionality, and a connection to nature—principles that align perfectly with the characteristics of Beni Ourain rugs. The rugs' minimalist black-and-white patterns harmonize with the clean lines and muted tones typical of Scandinavian interiors.

Designers like Ilse Crawford often pair Beni Ourain rugs with wooden furniture, soft textiles, and neutral palettes to create warm and inviting spaces. The natural wool texture of the rugs complements light wood finishes, while their geometric designs add subtle visual interest without overwhelming the room. Whether placed under a coffee table or as a statement piece in the living room, these rugs embody the Nordic ethos of hygge—a sense of coziness and well-being.

Key Tips for Scandinavian Styling:

  • Choose rugs with minimal patterns to maintain a clean aesthetic.

  • Pair with light wood furniture and neutral-colored textiles.

  • Use soft lighting and natural elements, such as plants, to enhance the serene atmosphere.

Minimalist Style

Minimalism thrives on simplicity, making Beni Ourain rugs a natural fit for this design approach. The rugs’ understated elegance introduces warmth and texture to otherwise stark spaces. Their geometric patterns provide just enough visual contrast to break the monotony without disrupting the minimalist aesthetic.

Renowned minimalist designer John Pawson incorporates Beni Ourain rugs into his projects to soften the hard edges of minimalist interiors. The plush texture of these rugs balances the sleekness of materials like concrete, glass, and metal, creating a harmonious interplay of elements. Positioned strategically, they can anchor a room and highlight focal points such as a statement chair or an art piece.

Key Tips for Minimalist Styling:

  • Opt for monochromatic or subtle geometric designs.

  • Position the rug in open spaces to act as a grounding element.

  • Keep accessories minimal to let the rug’s craftsmanship stand out.

Mid-Century Modern Style

The timeless appeal of Beni Ourain rugs finds a natural home in mid-century modern interiors. Characterized by bold colors, sleek furniture, and organic shapes, this style benefits from the neutral tones and soft textures of these Moroccan rugs.

Inspired by mid-century icons like Eero Saarinen, designers often use Beni Ourain rugs to ground vibrant furniture and decor. The rugs’ simplicity contrasts beautifully with the bold accents typical of mid-century modern design, creating a balanced and cohesive look. Pairing them with iconic pieces such as a womb chair or a low-profile sofa enhances their retro charm while adding a contemporary touch.

Key Tips for Mid-Century Modern Styling:

  • Use rugs to anchor seating arrangements.

  • Pair with bold-colored or patterned furniture to create contrast.

  • Incorporate warm wood tones to tie the room together.

Pairing Tips for Beni Ourain Rugs

Beni Ourain rugs are versatile enough to complement various furniture and accessories. Here are some tips to maximize their impact:

  • Leather Couches: The juxtaposition of soft wool and smooth leather creates a luxurious and inviting feel. Neutral-toned leather works particularly well.

  • Soft Throws: Add layers of coziness by draping neutral or colorful throws over seating or across the rug itself.

  • Indoor Plants: Greenery contrasts beautifully with the monochrome patterns of Beni Ourain rugs, enhancing their organic vibe.

  • Minimal Decor: Avoid clutter to let the rug take center stage. A few well-chosen accessories can accentuate its artisanal beauty.

Positioning and Layering Rugs

Proper positioning can elevate the look and functionality of your space:

  • In living rooms, place the rug partially under the front legs of your sofa and chairs to define the seating area.

  • For dining rooms, ensure the rug extends at least 24 inches beyond the table to accommodate chairs.

  • In bedrooms, position the rug under the bed, leaving enough visible space on either side.

Layering rugs is another popular trend. Pairing a smaller Beni Ourain rug with a larger, neutral base rug creates depth and adds a curated, bohemian touch to your space.


Beni Ourain rugs transcend trends, offering a timeless elegance that enhances any interior design style. Their versatility, authenticity, and craftsmanship make them a worthwhile investment for homeowners seeking to combine comfort and style.